![]() ![]() And the big thing was convincing regional cable carriers to carry MTV, because no one would watch it and if no one would watch it advertisers wouldn’t put commercials on and it wasn’t sustainable, so it was going to be a failure really quickly.”īut when the network finally took off, it was almost to the detriment to the men and women who created it: When it went on the air, all the people that created MTV had to go down to New Jersey to watch it in a bar. “ about the first four or five years… The arc really was-they went on the air in 1981 and it was kind of a mess initially, because MTV wasn’t even carried by cable carriers in New York. Ponsoldt says the idea of his film is to basically tackle the early struggle just to get the network off the ground: ![]()
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